Electronic Gaming Monthly

From Magweasel

Electronic Gaming Monthly
Editor Steve Harris, Ed Semrad, John Davison, Joe Funk, Dan Hsu
Categories Console video games
Frequency Bimonthly (1989), monthly (1990- )
First Issue May 1989 (official)
Publisher Sendai Publishing (1989-96), Ziff Davis Media (1996- )
Country USA

Electronic Gaming Monthly (usually abbreviated to EGM) is a monthly magazine devoted to console games, with occasional coverage given to cell-phone games. It is the oldest (independent) American console game mag currently in operation, and is largely considered to be the most prestigious.

Licensed editions of EGM are currently published in Mexico (EGM en EspaƱol), Brazil, Singapore, Thailand, and Turkey.

History

Steve Harris, founder of EGM, was a high-school dropout and classic-era video game enthusiast who was a member of the original U.S. National Video Game Team, a group of "professional" gamers started by the Twin Galaxies arcade that toured the country and held game demonstrations. Beginning in 1984, he was responsible for keeping Twin Galaxies' national arcade-game high score board, a job that eventually grew to directing Video Game Team projects and setting up arcade tournaments. He also self-published his own fanzine, the Top Score Newsletter, irregularly starting in 1986.

In 1987, Harris partnered with his friend Jeffrey Peters to hold the 1987 Video Game Masters Tournament, a Video Game Team-sponsored national arcade game championship. He used the proceeds from that tournament later that year to start Electronic Game Player, a "precursor" to EGM that closed after four issues due to a lack of interest from national distributors. The next year, just after the last issue of EGP in late 1988, Harris received a call from Harvey Wasserman, a small magazine distributor in Chicago, who saw the potential for a game magazine and agreed to give Harris $70,000 to start a new magazine, Electronic Gaming Monthly, in exchange for exclusive distribution rights.

The new magazine debuted with a one-shot buyer's guide in early 1989. This issue was successful, selling 107,000 copies (60,000 of which were sold in a deal with Kay-Bee toy stores) and leading to the launch of a regular magazine. The periodical EGM (which "officially" debuted with the May 1989 issue) became profitable by the end of the year, and Wasserman used that to leverage a deal with Time Warner's magazine distributor, bringing it to 50,000 supermarkets and drug stores nationwide.

EGM was the magazine of choice for many hardcore gamers in the early 90s, thanks to several innovations (most of which were borrowed from Japanese game magazines). With their "Review Crew" section (which debuted in issue 2), they were the first US magazine to offer multiple reviews and scores for each game they covered. Young gamers of the time also liked EGM's writing style, as well as characters like Quartermann (who ran the rumor column) and Sushi-X (the mysterious game freak who was the "voice of the hardcore" in the Review Crew).

By 1993, EGM had grown in audited circulation from 64,000 to 152,000. Sendai aggressively expanded as EGM grew, launching new titles like Mega Play, Super NES Buyer's Guide, Computer Game Review, and Super Gaming. Harris sold most of Sendai's magazines and websites to Ziff Davis Media in 1996, and after a large-scale redesign to make it look more professional, EGM became the flagship publication of ZD's new game-magazine section.

After a lengthy circulation battle with rival GamePro, EGM broke 500,000 circulation in 2002 and briefly broke 600,000 after a massive redesign in 2002 that emphasized short features and larger screenshots. Although Game Informer has it soundly beaten in circulation, EGM is still among the most respected magazines in video games, and it still attracts the most advertisers of any magazine.

EGM's ABC-audited circulation for 2005 was 608,133.

Issue Index

Index of Electronic Gaming Monthly issues
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Hol
1989 (1) 1 2 3 4 5
1990 6 7 8 9 10 11 12 13 14 15 16 17
1991 18 19 20 21 22 23 24 25 26 27 28 29
1992 30 31 32 33 34 35 36 37 38 39 40 41
1993 42 43 44 45 46 47 48 49 50 51 52 53
1994 54 55 56 57 58 59 60 61 62 63 64 65
1995 66 67 68 69 70 71 72 73 74 75 76 77
1996 78 79 80 81 82 83 84 85 86 87 88 89
1997 90 91 92 93 94 95 96 97 98 99 100 101
1998 102 103 104 105 106 107 108 109 110 111 112 113
1999 114 115 116 117 118 119 120 121 122 123 124 125
2000 126 127 128 129 130 131 132 133 134 135 136 137
2001 138 139 140 141 142 143 144 145 146 147 148 149
2002 150 151 152 153 154 155 156 157 158 159 160 161
2003 162 163 164 165 166 167 168 169 170 171 172 173
2004 174 175 176 177 178 179 180 181 182 183 184 185 186
2005 187 188 189 190 191 192 193 194 195 196 197 198
2006 199 200 201 202 203

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